Privacy policy
Florence Cellars ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you interact with our website, florencecellars.com, or otherwise engage with us.
By using our website or submitting information to us, you agree to the terms of this Privacy Policy.
1. Collection of Personal Information
We collect personal information directly from you when you:
- Place an order or create an account
- Subscribe to our mailing list
- Contact us through forms or email
- Interact with our website or social media platforms
Examples of personal information we may collect include:
- Name
- Email address
- Billing and shipping address
- Phone number
- Purchase history
- IP address and browser/device data
We also collect non-personally identifiable data using cookies and similar technologies to understand website usage and improve the customer experience.
If you choose to opt in to SMS/text message communications, we collect your phone number and SMS consent status, including when and how you opted in.
2. Cookies and Tracking Technologies
We use cookies and other tracking technologies to personalize your experience, analyze site traffic, and assist with marketing efforts.
Types of cookies include:
- Essential cookies for site functionality
- Performance cookies for analytics
- Advertising cookies for remarketing
Managing Cookies:
Most web browsers allow you to manage or disable cookies. Disabling cookies may affect certain site features.
3. Children’s Privacy
Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we discover that we have inadvertently gathered such information, we will promptly delete it.
4. Use of Personal Information
We use your personal information to:
- Process and fulfill orders
- Communicate with you about your purchases or account
- Send newsletters, email marketing, SMS/text message marketing, promotional offers, event updates, wine club updates, and other communications when you have provided consent
- Improve our website and customer experience
- Comply with legal and regulatory obligations
5. Consent and Your Choices
We obtain your consent before collecting, using, or sharing your personal information. You may withdraw your consent at any time by contacting us or using the unsubscribe links in our communications.
6. SMS/Text Message Communications
If you opt in to receive SMS/text messages from Florence Cellars, we may use your phone number to send you recurring marketing messages, promotional offers, event updates, wine club reminders, order-related messages, and other communications related to Florence Cellars.
Your SMS consent is voluntary and is not required to make a purchase. Message frequency may vary. Message and data rates may apply.
You may opt out of receiving marketing text messages at any time by replying STOP to any message. For help, reply HELP or contact us at florencecellars@gmail.com.
We may share your phone number, SMS consent status, and related messaging data with service providers who help us send and manage text message communications. These service providers are authorized to use this information only to provide services to us and not for their own marketing purposes.
We retain SMS-related information only as long as necessary to provide messaging services, comply with legal obligations, resolve disputes, and enforce our agreements.
7. Disclosure of Personal Information
We do not sell your personal information. We may share it with trusted service providers such as:
- Email and marketing platforms
- Payment processors
- Fulfillment and shipping services
- Analytics and digital advertising partners
These providers are required to safeguard your data and use it only for our business purposes.
8. Digital Advertising and Third-Party Tools
We may work with third-party partners to show you relevant ads based on your browsing behavior. This may involve cookies, pixels, or similar tracking technologies.
To opt out of interest-based advertising, visit:
https://optout.aboutads.info/
9. Accessing and Updating Your Information
You may request to view or update the personal information we hold about you by contacting us at:
Email: florencecellars@gmail.com
Mailing Address: 10529 180th St. SE Snohomish, WA 98296 USA
10. Links to Other Websites
Our website may contain links to third-party sites. We are not responsible for the content or privacy practices of those sites. Please review their privacy policies separately.
11. Data Security and Retention
We implement reasonable security measures to protect your information. We retain personal data only as long as necessary for the purposes stated above or as required by law.
12. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. All changes will be posted on this page with the revised date. By continuing to use our website, you acknowledge and accept any changes made.
13. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy, please contact us at:
Email: florencecellars@gmail.com
Mailing Address: 10529 180th St. SE Snohomish, WA 98296 USA
Effective Date: May 29, 2026